Phase Zero
Investigation
Presearch, search, research
Deliverables identified
Competitive analysis and strategic listening initiated
Technology requirements, delivery platforms and media discussed
Project plan developed
Phase 1
Exploration
Concepts, inventions and visualizations created
Ergonomics and human interface investigated
Engineering layouts produced and detailed foam models created
Materials and manufacturing methods evaluated
Audio, navigation mapping and programming needs outlined
Content and architecture defined
Concepts created and selected
Phase 2
Definition
Design Initiated
Proof of Concept
Concept refinement and validation
Animations, color comps and control drawings produced
Finished appearance models and conceptual prototypes produced
3D CAD surfaces, tooling and vendor sourcing developed
User testing initiated
Phase 3
Implementation
Going to production
Final artwork prepared and production specifications outlined
Tooling quotes and cost of materials gathered
Third-party vendor bids processed
Videography, audio composition and recording completed
Programming development and user testing continued
Phase 4
Preparation
Testing 1...2...3
Pre-production builds coordinated
Assembly documentation created and quality standards set
"First articles'' created and production approved
Final programming and user testing
Phase 5
Production
Going to market
Manufacturing/production ramp-up
Final resolution of production issues
Final tooling and site (www) implementation