The Creative Process Flow

Phase Zero

Investigation

Presearch, search, research

Deliverables identified

Competitive analysis and strategic listening initiated

Technology requirements, delivery platforms and media discussed Project plan developed

 

Phase 1

Exploration

Concepts, inventions and visualizations created

Ergonomics and human interface investigated

Engineering layouts produced and detailed foam models created

Materials and manufacturing methods evaluated

Audio, navigation mapping and programming needs outlined

Content and architecture defined

Concepts created and selected

 

Phase 2

Definition

Design Initiated

Proof of Concept

Concept refinement and validation

Animations, color comps and control drawings produced

Finished appearance models rconceptual prototypes produced

3D CAD surfaces, tooling and vendor sourcing developed

User testing initiated

 

Phase 3

Implementation

Going to production

Make It So

Final artwork prepared and production specifications outlined

Tooling quotes and cost of materials gathered

Third-party vendor bids processed

Videography, audio composition and recording completed

Programming development and user testing continued

 

Phase 4

Preperation

Testing 1…2…3

Tooling and vendor management coordinated

Pre-production builds coordinated

Assembly documentation created and quality standards set

“First articles” created and production approved

Final programming and user testing

 

Phase 5

Production

Going to market

Manufacturing/production ramp-up

Final resolution of production issues

Final tooling and site (www) implementation

 

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